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This site richardellisdesign.com.au has the following on the site, "Georgian, Regency William 4th." We noticed that the webpage also said " Our Designs with Gas Fireplaces." It also stated " Finest quality hand carved stone Fireplaces. Fireplaces, Fireplace Surrounds and Garden Features. Located in Melbourne, Australia, we supply carved stone items to most destinations including and not limited to Melbourne, Sydney, Brisbane and Perth. Georgian, Regency, William VI." The header had fireplace design as the highest ranking keyword. It was followed by fireplace melbourne, fireplaces brisbane, and fireplaces melbourne which isn't as ranked as highly as fireplace design. The next words the site used was fireplaces perth. fireplaces sydney was also included but might not be viewed by search parsers.